Having established a new bowling alley, one of the immediate challenges you are likely to face is that of getting people to visit it. It is easy for you to end up with a very nice bowling alley, which nonetheless goes to waste because there are no people to bowl there. You therefore need to be ready to put in a lot of effort into getting people to visit your bowling alley. Look at it this way: establishing the bowling alley is just half the equation – the other (equally critical) half is that of getting people to actually start playing at the alley.
It is important to understand that for most people, bowling is a leisure activity they engage in only when they have nothing else to do. But there are also some individuals for whom bowling is a big deal. For instance, there are retirees whose entire days are filled with bowling. Accordingly, someone who was working at, say, the USPS, may visit the agency’s HR portal, only to discover that their liteblue usps retirement date is fast approaching. At the practical level, this would be a question of the said person going to the liteblue login page, signing in there, and then browsing to the ‘retirement’ section – only to discover that their retirement date is actually fast approaching. The person may then be inclined to start thinking of activities they can use to fill their days, once they retire. And that is where the idea of bowling on a full-time basis may come up. So these are the sorts of people you should be targeting, while trying to get people to visit your bowling alley.
Ultimately, to get people to visit your bowling alley, you will need to:
- Advertise in the local media, to get people to know that there is a newly-established bowling alley at such and such a location.
- Put up prominent signage, indicating the location of the bowling alley (and inviting people to pop in).
- Network with people who are likely to be interested in bowling, and personally invite them to bowl at your alley.