One of the ways in which you can make money from a bowling alley is by allowing businesses to display banner ads there. This is a deal where you would have the businesses displaying their banner ads at the bowling alley pay for the favor. If yours is a reasonably popular bowling alley (one that attracts sizeable crowds), you could end up with a situation where advertisers are ready to pay considerable sums of money to have their banners displayed there.
You have to understand that all the advertisers care about are ‘eye balls’. As such, they don’t usually pay much attention to whether the banner ads are displayed on road junctions, social halls, roadside fences or bowling alleys… as long as they reach the targeted ‘eye balls’. But venues like bowling alleys are particularly attractive, because these are places where people stay for long durations of time. They are unlike roadside banner ad display locations that people just pass by. A bowling alley is a place where a person stays long enough to see even the most obscure banner ad. Take, for instance, a situation where you get a client to display a banner ad inviting people to respond to capital one mail offer. By the time a bowling tournament is offer, everyone in the bowling alley is likely to have noticed the ad – which is exactly what the advertiser wants.
Over time, you could end up making much more money from the banner ads than what you get from the people who pay to play/watch bowling matches there. So it is not something to be taken lightly. We are living in a world where advertisers are ready to spend fortunes, to reach new markets. Just as you have some websites that make most of their money from ad revenue, so can you end up making quite a bit of money from banner ads displayed at your bowling alley.
The success of a bowling tournaments depends, to a certain extent, on the number of people who actually take part in it. Therefore, if you are organizing a bowling tournament, you need to take the matter of inviting participants seriously. You need to ensure that you invite the participants in a manner that increases the chances of them actually showing up. And it is not just the people who will be playing in the tournament that you should focus on. You also need to focus on getting a good number of fans/spectators to show up.
Some of the specific ways in which you can invite people to a bowling tournament include:
- By publicizing the event online
- By publicizing the tournament on local media
- By going round with a public address system, inviting people to the tournament
Of course, when it comes to the people who will actually be playing in the tournament, you may need to consider approaching them individually, and inviting them to take part. After all (ordinarily), someone wont just show up to play at a tournament he just heard being announced on a public address system mounted on a pick-up truck! The players often have to invited personally. So you can visit the local bowling enthusiasts, and try to convince them to take part in the upcoming tournament. Or you can call the local bowling enthusiasts on phone, and try to get them to agree to be part of the upcoming tournament.
Using the phone to invite people to the tournament can, admittedly, be quite costly in terms of the bills. Like if, for instance, you are on the Metro PCS network, you would have to be ready to make a metro pcs payment after having used your phone to invite people to the tournament. Yet, at least to me personally, the idea of having to pay my metropcs bill at a higher rate sounds better than having to visit all the targeted people in person (at their homes and offices) and trying to get them to attend the tournament. In any event, your effort won’t have been in vain: for beyond the tournament, you will in the process also get more people to be visiting your bowling alley thereafter.
People will be more likely to visit your bowling alley if they feel safe there. It is therefore very critical to ensure that you put in place proper security at your bowling alley. With proper security arrangements in place, you won’t have to worry about the wellbeing of the people who will be coming to bowl at your alley. Neither will you have to worry about the equipment — which, by the way, you are likely to have spent quite a bit of money on.
You will need to undertake a security assessment, in order to identify the specific security measures to put in place at your bowling alley. Much depends, for instance, on the location of the alley. If it is in a ‘tough’ neighborhood, you will probably have to put in place more stringent security measures than would have been necessary if the alley was in one of the so-called ‘good’ neighborhoods.
Of course, you have to ensure that you don’t spend too much money in trying to secure the bowling alley. Otherwise you will have a difficult time recouping your investment. Chances are that the people who will be coming to bowl at the alley will have modest amounts of money to spend. The average bowler may, for instance, be someone working as a clerk at the nearby Darden restaurant. After spending an entire afternoon trying to figure out how to login to krowd portal, he may decide to come to the bowling alley for a game, in order to relax. This would probably be after finally managing to go past the krowd sign in page, and finding that his paycheck has already been credited to his account. Yet, even in these circumstances, he would probably only be willing to spend a few bucks in paying for the bowling game. Therefore if you spend too much money in securing your bowling alley, and these are the types of clients you are expecting, you won’t be in a position to recoup the investment.
In practical terms, while securing your bowling alley, you can consider:
- Fencing the alley and installing a strong gate
- Putting an alarm system in place
- Employing a guard
- Installing a CCTV system
Having established a new bowling alley, one of the immediate challenges you are likely to face is that of getting people to visit it. It is easy for you to end up with a very nice bowling alley, which nonetheless goes to waste because there are no people to bowl there. You therefore need to be ready to put in a lot of effort into getting people to visit your bowling alley. Look at it this way: establishing the bowling alley is just half the equation – the other (equally critical) half is that of getting people to actually start playing at the alley.
It is important to understand that for most people, bowling is a leisure activity they engage in only when they have nothing else to do. But there are also some individuals for whom bowling is a big deal. For instance, there are retirees whose entire days are filled with bowling. Accordingly, someone who was working at, say, the USPS, may visit the agency’s HR portal, only to discover that their liteblue usps retirement date is fast approaching. At the practical level, this would be a question of the said person going to the liteblue login page, signing in there, and then browsing to the ‘retirement’ section – only to discover that their retirement date is actually fast approaching. The person may then be inclined to start thinking of activities they can use to fill their days, once they retire. And that is where the idea of bowling on a full-time basis may come up. So these are the sorts of people you should be targeting, while trying to get people to visit your bowling alley.
Ultimately, to get people to visit your bowling alley, you will need to:
- Advertise in the local media, to get people to know that there is a newly-established bowling alley at such and such a location.
- Put up prominent signage, indicating the location of the bowling alley (and inviting people to pop in).
- Network with people who are likely to be interested in bowling, and personally invite them to bowl at your alley.
There are several considerations that you need to make, while selecting an ideal site for a bowling alley.
Firstly, the site needs to be one that is conveniently accessible. The most ideal site in this regard would be one that is well served by the local public transport network. If, for instance, you can get a site near the local metro station or near a bus stop, that will be ideal. Remember, bowling is a recreational activity, and people may not be ready to walk long distances to get to a bowling site. Keep the average bowling enthusiast in mind. He could be, for instance, a fellow who works in the local PepsiCo bottling plant. He is, therefore, only able to take part in bowling when his Mypepsico schedule allows him to do so. This means that he is likely to have just a few minutes, after work, to take part in bowling. If he wants to devote a whole day to bowling, he would have to visit the PepsiCo employees’ portal, at www.mypepsico.com, and ask for time off – yet it sounds absurd to ask for time off to bowl! Thus folks are only likely to visit your bowling alley if it is conveniently accessible.
Secondly, the site needs to be in a secure place. Remember, most of the bowling enthusiasts are middle class folks, who are very mindful of their security.
Thirdly, the site needs to be attractive to the targeted players. Again, remember that most of the bowling enthusiasts are middle class folks, who are always keen to avoid dingy/seedy locations. So you have to select a location that suits them.
Fourthly, the site needs to be affordable. You see, chances are that you will have to pay for the space where your bowling alleys are to be located. It makes sense to ensure that the charges aren’t too high – otherwise the business won’t make sense.