Having established a bowling club, you will probably find yourself having to organize bowling tournaments from time to time. And as you will come to learn, there are certain steps you need to follow, while organizing the bowling tournaments.
Firstly, while organizing a bowling tournament, you have to make decisions as to when exactly the tournament is to be held, where it is to be held, and who the participants in the tournament are to be. These should not be random decisions. They should be well thought-out decisions. Like in deciding when the tournament is to be held, you have to consider the participants’ convenience. Like let’s assume, for instance, that majority of the players in your bowling team are UPS workers — who regularly have to go through UPSers registration. In that case, you’d be advised to request them to (first) visit the UPS staff website, at Upsers.com, to check their work schedules. Then you’d have to schedule the tournament on a date (and at a time) when most of the players are likely to be off-duty. Similarly, in choosing a venue, you need to select one that is convenient to most of the participants.
Having made decisions on when the tournament is to be held, who the participants are to be, and where the tournament is to be held, the next step would be to talk to the targeted participants. The objective would be to get to know whether they would be interested in participating in the tournament.
Then you can proceed to book the venue where the tournament is to be held.
And after booking the venue where the tournament is to be held, you can proceed to publicize the tournament. The goal here would be to ensure that the tournament is well attended.
On the day preceding the tournament, you can do ‘final touches’ by way of calling the participants and confirming attendance. You’d also need to check the venue, to be sure that everything is ready for the big day: the bowling tournament day.
Having set up a new bowling club, one of the challenges you will have to deal with is that of recruiting members. You can’t claim to have a bowling club if you have no members. It is from the members that you are expected to get players. It is also from the members that you are expected to get the money necessary to keep the club running. So the question that is bound to come up is as to what specific steps you need to follow, when recruiting members for a bowling club. And that is where we come to learn that recruiting members for a bowling club may entail:
- Putting out adverts, inviting people to become members: this is where you may start by buying advertising space in the local media. Then you can proceed to create adverts, telling people that you have a new bowling club, and you are inviting people who are interested to become members. This can be a very effective way to get members for the bowling club: especially if the publications you run the ads on are popular (with huge readerships). You can also use online advertising, to invite people to become members of your new bowling club. This way, for instance, a person who was going online to check his pay info on the Securitas Epay portal may get to see the ad. He may have decided to browse around the local sites, before proceeding to the paperlesspaytalx login page. In the process of browsing around the local sites, he may happen to come across your ad, whereupon he may be inclined to apply for membership.
- Holding public events, and using them to recruit members: this is where you can hold public bowling events (for instance, bowling tournaments, to which you invite all interested people to watch for free). In the process, some people may develop an interest in bowling. You can then proceed to enlist such people as members of your bowling club.
- Using personal networks to recruit members: this is where you simply tell people in your personal network (your friends, your relatives, your acquaintances, your workmates, people you do business with… and so on) to consider joining your bowling club. If you can get them to understand the joys of bowling, there is a possibility that a good number of them will sign up to be members of your bowling club. They can in turn invite others members of their personal networks to become members as well – ultimately leading to an exponential growth in the club’s membership.
Having managed to set up a bowling club, the next challenge will be that of popularizing it. It is possible to end up with a bowling club that nobody knows about! To avoid ending up in that predicament, it becomes necessary to take some deliberate steps to popularize your new bowling club. You do this knowing that a popular (well known) bowling club is likely to be more successful than one that is not popular/one that is unknown. A popular bowling club is, for instance, more likely to attract corporate sponsorship than one that is unknown. Further, a popular bowling club is likely to attract more members than one that is unknown. Given these facts, then, the question that arises is as to how exactly you can go about popularizing a bowling club.
Holding public events
One way to popularize a bowling club is by holding public events. You can, for instance, hold bowling tournaments, to which you invite the members of the public. That way, the members of the public get to know more about bowling as a sport, and about your bowling club as well. With time, your bowling club becomes popular this way.
Getting media coverage
Another way to popularize a bowling club is by getting media coverage for its activities. If, for instance, the bowling club is holding its annual elections, you can get the local media to cover the elections. Or if the bowling club is having a tournament, you can get the local media to cover it. Remember, the objective is simply to get more people to know about the bowling club. From experience, I know that if you can partner with the local corporate entities in the bowling club’s activities, you will have an easier time getting media coverage. Let’s say, for instance, that you partner with the local First Premier Bank branch in a bowling tournament. In that case you can almost be assured of having the tournament highlighted on the institution’s website at www.mypremiercreditcard.com. And once the tournament is highlighted there, you can be assured that the local media will pick it up and highlight it in their publications: giving you the publicity you need for your bowling club.
A bowling club requires some money to operate. The money is used to pay for the premises where the bowling club operates from. The money is also used to pay the workers who keep the bowling club going. At yet another level, the money is used to buy the equipment necessary to keep the bowling club running. In a nutshell, it is very hard to operate a bowling club without money. Therefore, having set up a new bowling club, the question that arises is as to how you would raise the money to fund the club’s operations. And in my experience, there are three viable ways in which you can raise money to finance a bowling club.
Firstly, you have the option of organizing bowling events –and charging people entry fees. If yours is a high profile bowling club, people will be more than ready to pay entry fees, whenever the club has bowling events. You may actually get to a point where you are able to raise all the money you need for the club through such entry fees.
Secondly, you have the option of having the bowling club members pay subscription/membership fees. This is the most viable way to raise funds to finance a bowling club in its earliest stages – before its profile grows to a level where it can attract other sources of financing.
Thirdly, there is the option of inviting corporate sponsors. These corporate sponsors can be invited to finance the bowling club, in exchange for publicity. You may, for instance, invite the people behind the double your line visa credit card to finance your bowling club. In exchange for the money they give your club, you in turn give them publicity. You may, for instance, allow them to advertise the said credit cards (through banners) in your bowling venues. So you end up with a win-win situation: where you get the money you need for your bowling club, and the corporate sponsors get the publicity they need for their products.
As a bowling enthusiast, a point may come where you decide to set up a new bowling club. This may be a scenario where you feel that the bowling club you belong to is no longer serving you well. Or it may be a scenario where you have moved to a new city where there are no bowling clubs. So you decide to set up one. Whatever the case, there are several steps you need to follow, when setting up such a club.
You have to start by getting in touch with other people who have an interest in bowling. You see, you can’t have a one-man bowling club. You need to have several members, at least. So you may need to put up ads, inviting people who have an interest in bowling to meet somewhere. If you are in an area where bowling is totally new, you may have to start by teaching people what bowling is all about. Then you can recruit those who are interested in it to be the pioneer members of your bowling club. That is how a sport spreads, by the way.
Next, you have to find premises for the new bowling club. Bowling requires special premises. But you can get any sort of place really, and work on it, to convert into a playing field suitable for bowling.
Once you have premises for the new bowling club, you need to buy the necessary bowling equipment. This shouldn’t cost you too much money. The members may contribute funds, to buy the equipment.
Once you have premises and bowling equipment, you can get the club’s activities rolling. You may need to come up with routines, outlining how the club is to operate. You may also need to come up with rules, outlining how membership fees are to be paid, to keep the club going. Further, you may have to deal with issues of admitting new members to the bowling club and how the club is to relate with other bowling clubs.